Research

My group is doing a NIKE commercial. In these commercials, the audience usually sees people
taking part in physical activities (running, sports, etc).

  They wear costumes such as their tennis shoes, basketball shoes, shorts, tights, sports
bras, and loose-fitted shirts.
  Props include NIKE footballs, water bottles, jump ropes, basketballs, towels and so on.
 Their appearance is usually fit, and sweaty, with added glisten to their skin as their doing
their activities.
 The score through the commercials are fast-paced sounds that are meant to make the
audience feel motivated and empowered to work out and be active.
1. Conventions and Codes in NIKE commercials include the symbolic swoosh, added with a
"JUST DO IT" slogan. This slogan sparks the media to just go for it, accomplish goals
and reach new heights.
2. In the commercial the props are ALWAYS angled to show the NIKE symbol to let the
audience know it is a NIKE commercial- even without stating the name. The symbol has
become universal so they know.
3. The commercial can sometimes include ethos- showing famous athletes, actors and even
signers as a way to show that everyone, even the richest, sport NIKE wear.